If your app promotion flops shortly after release, you’re throwing a huge amount of time, effort, and money in the bin. The app development lifecycle is a grueling process, and most developers spend months, if not years, trying to perfect their creation. How Are Brands Currently Marketing Their Apps? In the following article, we walk you through the marketing minefield of digital media and discuss some of the most creative and productive ways to boost your app installs.

It might seem daunting, but it’s still possible to make a name for yourself in the app world, even in 2022. You must know how to make your app stand out among the millions and find a way to reach your target market without breaking the bank. So as an app owner or marketer, how do you leverage a solid app promotion strategy to thrive in this competitive market?Ĭorrectly harnessing the marketing power of TikTok is key to any successful app promotion strategy in this era. When you combine figures from all the leading app stores, the total number of available apps exceeds 8.9 million.

With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year.

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